Public Relations

The Public Relations program prepares students to become strategic communication professionals capable of managing public image, corporate reputation, and media relations across diverse industries. The curriculum combines communication theory with practical applications to enhance leadership in PR campaigns.

Core Courses:

• Communication and Business Strategy
• Communication Skills and Academic Writing (Parts I & II)
• Media and Communication Theories
• Introduction to Public Relations
• Sociology
• Fundamentals of Psychology
• Integrated Marketing Communications
• Corporate Communications
• Society, Culture, and Art
• Writing for Public Relations (Parts I & II)
• Media Relations
• Innovative Communications
• Case Studies
• Research in the Social Sciences
• Persuasion Techniques
• Accounting for PR Professionals
• Visual Communication Design
• Strategic PR Management
• Public Relations Cases (Part II)
• Advanced Studies in PR (Parts I & II)
• Advertising Campaigns (Parts I & II)

Career Opportunities:

• Corporate Communication Departments
• Government Agencies and Ministries
• International Organizations and Institutions
• Charities and Non-Profit Organizations
• Embassies and Diplomatic Missions
• Advertising Agencies and Magazines